In 2013 Campari and Imbibe Magazine launched Negroni Week as a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes around the world. Since then, Negroni Week has grown from about 120 participating venues to thousands of venues around the world, and to date, the initiative has raised over €5 million for charitable organizations. In 2022 Slow Food has become the sole partner for charitable projects, with the goal to maximize the impact this campaign can have worldwide. More info: www.negroniweek.com
Negroni Week in the Netherlands
From 22 to 28 September, Negroni Week returns to the Netherlands, celebrating one of the world’s most iconic cocktails. This year, more than 45 bars across the country are joining the festivities, each presenting special menus with classic Negronis and creative signature twists.
At the heart of the celebrations, Amsterdam will host a series of flagship events bringing together guest shifts from the World’s 50 Best Bars list and unique Campari experiences.
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About Slow Food
Slow Food is a global movement of local communities and activists across more than 160 countries seeking to change the world through food and beverage. Slow Food envisions a world where everyone can enjoy food and beverage that is good for them, good for the people who produce it, and good for the planet.
Slow Food, Imbibe, and Campari are joining forces to multiply our collective impact, our outreach, and perspective through the power of food, beverages, and hospitality. Slow Food has been chosen as the official Negroni Week giving partner because the organization addresses so many of the needs participating Negroni Week venues have been most interested in supporting over the past 10 years.
This includes sustainability, education, equity, and diversity, with hospitality, food, and drink woven throughout. Slow Food also has a global footprint, with chapters and initiatives in countries and cities all over the world, and most fittingly, it is an organization with roots in Italy, the birthplace of the Negroni. Slow Food represents the ethos of Negroni Week to cultivate community, foster equity and justice, and seek a better world for all through food and beverage.
More info: www.slowfood.com/funded-projects/slow-food-negroni-week-fund/